In the BNI RUSH app development project, I led UX research and designed the user interface (UI) with a strong focus on understanding user needs and preferences. Through comprehensive UX research, I gained a clear understanding of user requirements and developed a user-centric UI design that emphasized usability, accessibility, and visual appeal. I iterated the designs based on user feedback and industry best practices to ensure a seamless and engaging user experience. Additionally, I created a sophisticated 3D modeling environment specifically tailored for gamification purposes, producing intricate and immersive 3D models to enhance user engagement and interaction within the gamified experience. For BNI's social media platforms, I designed and produced professional-grade motion graphics, crafting succinct visual narratives that effectively conveyed key messages and brand identity. Furthermore, I generated high-quality 2D illustrations aligned with brand aesthetics and messaging, and executed meticulous layout designs that optimized visual hierarchy and communication effectiveness.